There are few places more beautiful than the year-round playground that is Black Butte Ranch in Sisters, Oregon. And while we might be biased, the best way to visit Black Butte Ranch is to stay at Black Butte Vacations by Ponderosa Properties. We’ve been working with this new business to grow a customer base and expand brand awareness via paid social media content that drives potential guests to their website.
Targeting audiences on Facebook based on interests, geography, hobbies and a variety of other demographic data allows us to promote Black Butte Vacations to potential customers who are actually interested in their content. This creates more engagement in the form of Likes, Comments and most importantly - reservations!
All social media campaigns are tracked and measured to optimize performance and discover customer insights and content preferences.
Rather than constantly pushing vacancies, we created a content strategy that showcases all the great activities and events available at Black Butte Ranch and the surrounding area, encouraging Follows and Shares by providing helpful and engaging content. The occasional featured home doesn’t feel as forced when its not the focus of your content.
Our social media content drives leads to our website, either to individual home profiles or posts on the blog for local events and activities. Re-marketing tags allow us to track site visitors from various channels and then continue to market to them.
Rather than simply creating a pretty website, we develop sales funnels that utilize social media content to push prospective customers to our various properties and offers. We track and measure every step of the path to optimize our campaigns, thus lowering our cost per lead. Heatmaps, Google Analytics, and Social Media metrics provide a level of insight unimagineable with traditional media.
If your organization is looking to find more clarity in its marketing efforts and to start taking full advantage of paid social media, that is a conversation we would love to have. Fill out the form below and we'll schedule a time where we can discuss where your business currently is, and where it would like to be.