Despite being recently named the best restaurant in the state of Hawaii (Hawaii Magazine), a top 10 Fine Dining Restaurant in the US (Trip Advisor), and the second most popular restaurant in the United States (OpenTable), Mama's Fish House on Maui was operating with a very out-dated website. Why does a restaurant that is already fully booked weeks in advance need a new website? Simple... customer service. Mama's Fish House takes great pride in exceeded their customers' expectations at every turn, and that often starts weeks, if not months before their visit online.
So many restaurants develop fake brand identities – imagined background stories that justify their interior design. That's not the case with Mama's Fish House, where 80+ year-old Dorris (ie. "Mama") can still be found overlooking the restaurant from the bar. Showcasing this true and amazing story is one of the key features of the website.
A key to any webstite is a clear call-to-action, and for Mama's Fish House, that's making a reservation. We customized the OpenTable reservation plugin to integrate it into the brand feel of the website. In addition - Mama's Fish House has an Inn that we integrated an online booking system by BookingCenter.
Key to any restaurant website is great photography. Folks typically want to know three things when visiting a restaurant website: the vibe, the food and the cost – and great photography can help answer all three of those. Working with great local photographers we integrated these images across the website to entice customers and showcase the amazing interior of the restaurant.
If your restaurant or bar is looking to find more clarity in its marketing efforts and to start taking full advantage of paid social media, that is a conversation we would love to have. Fill out the form below and we'll schedule a time where we can discuss where your business currently is, and where it would like to be.