Branding + Identity

Nothing represents your organization more than your brand identity and logo. The Interactive Dept. helps clients re-design or develop new branding for their business or organization.

Through the combination of fonts, colors and illustration styles, your brand identity and logo should communicate who you are as a company and share your story with the world. It should speak directly to your demographic, capturing the interest of your audience and allowing them to quickly and clearly understand the type of business you are.

The Interactive Dept. discovers what your specific goals are and begins the creative process around that. We study your market, your competition and existing collateral to determine what is and isn’t working. With that knowledge in hand, we develop a look and feel that will clearly separate you from the pack.

The key to a solid brand is maintaining it through all your communications. Once we develop a brand and identity, our expertise in both the online and offline space allows us to maintain that look and feel to various collateral such as:

• business cards
• letterhead
• promotional brochures
• postcards
• website
• email marketing